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How to create loyal and lifetime customers

Posted: July 11, 2025 | Categories: Customer service, Sales

As a handicapped senior citizen, I can be pretty slow moving.  When I go to a store or event lately I have sensed some impatience and “twitching” as I place my order and slow down the line.  Let’s admit, we can likely remember a time when we have been impatient with someone, and felt bad about it later.

Last Saturday, I had an experience that definitely demonstrated the value of maintaining patience and being kind.  Here’s what happened:  My two sons and I went to Wrigley Field as a 30-year Father’s Day tradition.  The crowd was a sellout and everyone was jamming up at the gates to show their tickets and enter the park.  Then came me poking along.  As I went through the gate, an usher saw me with my cane and graciously offered to bring me a chair.  Even though I declined, I was warmed by his enthusiasm and caring.

Later in the game I moved from my seat to go buy a snack.  As I was descending the steps, one of the ushers reached out and said, “Here, take my arm”.  What impressed me most was what management had built into their culture.  I walked away thinking how much these folks welcome helping people and how much they care.

This is my message to you:  Every human interaction is a moment of truth.  How you manage that moment is a big part of what life is made of.  We can truly make the other person feel important and apreciated, or we can be indifferent.  Are you a people builder or people shrinker?  Which one would you rather be?