As a child growing up in the 50’s and 60’s, my favorite place for fun was Riverview Amusement Park at Belmont and Western in Chicago. The great genie welcomed you into the fun castle and the roller coaster (The “Fireball”) was the ultimate adventure. We kids loved going. The only problem was we only went to Riverview twice in the three years we lived in Chicago. After the second time, Mom refused to go back. When asked why, she replied, “Because it is filthy”. As kids, we were able to look past the filth and find the fun. Adults weren’t so gracious, and the park was torn down in 1967 after 63 years of operation. By that time, Disney and Six Flags Park had taken over. It was a new era and the word “clean” was a big deal. The parks were absolutely immaculate. Even though the majority of Americans smoked cigarettes, you wouldn’t find a cigarette butt on the ground. To this day, families enjoy these parks, and the cleanliness leaves each guest with a good feeling.
Think about the psychology of the word “clean”. If you stay at a dirty hotel, you won’t be back. If you ride in a dirty limo, you probably will find another service. If you need to place your parents in a nursing home, you first look for cleanliness. We can think about any service or product we buy, and we will remember how clean and organized the store or office was.
“Clean” is also a source of energy. If you grab your coffee in the morning and walk into a cluttered office, that affects your mental energy. If you walk into an immaculate office with your most important task setting cleanly on your desk, you are off to the races! Just think about how our state of mind and profitability can be helped by applying the word “clean”
