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Category: Sales
The biggest barrier to increased sales..
The main reason businesses succeed is due to high sales. Conversely, the most common cause of business failure is low sales. Selling is like oxygen: You can choose any attitude you wish about it. The reality is that we need it to survive.
The most important component in a successful close
Have you ever seen a situation where a big deal is ready to close and things fall through in the “11th hour”? It happens way too often. Why? Yes, we could have been weak and ineffective in our closing techniques. Even if we are the worlds best closer, we would have a tough time closing if we have not understood up front exactly what the prospect wants and why they want it.
The Secret that Top Performers Know
In his book, “Five Secrets I Learned from Millionaires”, author Paul Evans talks about “Winning in the margins.” It is based on the concept that profitable activity works best when done with consistency, and the most incremental difference can add up to big success.
Want more revenue?…Be an “A” student
Yesterday, I was talking to a client who wanted to increase his income growth rate. He had been operating on the classic maxim, “If you want to earn more, increase the amount of time you spend in direct conversation with qualified prospects”. This rule had served him well so far. Now, he wanted more.
Our Reputation: The platform that our success is built on
“It’s never crowded in the extra mile”
-Zig Ziglar
In a Business Week interview in November, 2012, Apple CEO Tim Cook talked about the success of Apple. He mentioned how Apple’s reputation and relationship with its customers was their most prized asset. He knows what he is talking about. A good business knows how to create and keep customers. They also know that a sterling reputation is vital.