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A sure-fire way to have effective team communication

Posted: September 9, 2025 | Categories: Customer service, Leadership, Management, Team Building

In my decades of team coaching experience, one of the most important capabilities of a highly productive team is clear and timely communication. The good news is that there is something we can do to have near-perfect team communication and it will only cost us $15. Permit me to explain:

Last Saturday morning I bought a dozen donuts and took them to the shop that does my car repairs. They had just completed working on my car, and the job they did was above and beyond. I wanted to show my appreciation so I bought the service team donuts. The service manager smiled, thanked me, and simply took the box of donuts and put them on the desk behind him. Within two minutes, I saw this large group of team members moving towards the office area. I thought management must have called an important meeting. Nope. The group was headed in a beeline straight for the box of donuts. How did this happen? I hadn’t observed any texting or phone activity. The information spread quickly and was communicated with resounding accuracy.

I am not suggesting we can build our team communication on a solid flow of fresh donuts. Not only is that impractical, it would probably be unhealthy. My questions is: “What can we do (feasibly) that will create the quality and the clarity of the communication generated by that box of donuts?”  If we can answer that question, we can save our company those costly errors caused by poor communication.