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Category: Leadership
Leaders know when to “sell” and when to “tell”
Effective bosses communicate early and often. When I am coaching managers and owners on their communication skills, we often talk about classifying the type of communication you wish to have. The four main categories are: Sell, tell, join, and consult. If we are selling, we need buy-in. If we are telling, we are delivering a message with a non-negotiable directive. When we join, we agree to support a team member on an idea or project they have generated. When we consult, we are seeking input and ideas regarding a possible course of action.
I believe that the “tell” situation is the most challenging. Most people do not want to appear harsh, and telling means you are really saying, “This is the way it is…no exceptions”. Here is an example:
In my early 20’s, I began my career in hotel management. I moved around a lot, and one time I took management of a hotel that had a weekly payroll. No, we didn’t have a payroll service, and I also did not have a calculator. (This was in the early 70’s, and calculators were way too expensive). This meant that doing the weekly payroll took a half a day a week – way too much time. I decided we would change to a bi-weekly payroll schedule. I did not even attempt to sell this idea. It is funny about the word money: Although not synonyms, “sooner” and “now” seem to be first cousins. I knew the staff wouldn’t be happy. I told them about the change. The announcement came in July, but the new procedure would not begin until January 1st. I wanted to give them time to adjust to the change. They were not thrilled, but they understood. If I had told them in a wishy-washy way like, “Hey, what do you think?”, I would have lost trust, because they would have soon found out that what they thought would not change things. This was a “tell”. My point to you: If you have to give a “tell” to your team, don’t disguise it. Be clear, and realize that there are things we need to say and others need to hear, and we cannot expect people to always be smiling when we give them the “tell” news.
High profits mean finding the sweet spot
In the spring of 1998 I became an “instant” volunteer to coach a little league team of 9 and 10-year old’s. My son was on the team, and the coach from the previous year did not return. Since I had been his assistant coach, I needed to take the job of head coach, or let the team disassemble. I chose to take the job.
My first challenge was to define my objectives. The first thing I did was meet with the parents. I said, “I know some of you are very competitive and love to win. Others simply want their boys to learn something and have fun. I want you all to know that we will do both: Have fun…and win!”
Next came my strategy: How were we going to dominate our competition? My strategy was simple. No walks. If you wanted to score a run on our team, you had to earn it. As a result, I enlisted the help of some talented parents and their boys, and we practiced the fundamentals of simply pitching the ball over the plate. I knew if we could do this. we would have a solid season. We did. We went 12-3. The three games we lost were by less than two runs, and in each case, the teams had to “hit” their way to victory rather than drawing walks.
What I applied here is the same thing all of us must do to make our businesses successful. We can ask ourselves these questions:
- What can our team do that is unique and special?
- Of all the things we can do special, which ones are most critical to our customers?
- Which ones are currently not being delivered well?
- How can we work out a strategy to fill this gap?
Once we have done this, go for it! Make an all-out commitment to deliver that most important thing that is missing and important. Do it with excellence. We will build strong trust and loyalty.
Deciding how to decide builds cohesiveness
A vital part of teamwork is collaborating to solve problems. With skillful dialogue a solid team can usually come to a consensus on what to do. Once this occurs, there is one more important step: Decide how you will make decisions. Here is an example:
In the spring of 1980, my wife and I had just purchased a house, and we also needed a car. We were on a tight budget, but we both agreed we needed a new car. A short time later, I was visiting a dealer, and they just took a car off the truck that was exactly what we were looking for. It was a basic Toyota Corolla for $4000 brand new. I caught them before they could put any “add-ons” to it. It wasn’t long before I was back home with a car. I thought I made a great decision. That may be true, but my wife was furious. She was understandably upset that she was not involved in such an important decision. Even though we had both agreed that we needed a new car, we had not detailed and agreed upon a decision-making process.
Several years later we were once again in the market for a new car. This time I was smarter. Joyce and I sat down and went through all the possible cars and options. There was give and take, and we ended up agreeing on the process. Since we had detailed and agreed on exactly what we wanted, the only thing left was to execute. One day I had an appointment cancelled, and I stopped by a dealer to look around. They were offering exactly what we were looking for at the perfect price. I bought the car, went home, and showed Joyce the paperwork. “Looks good”, she said. That was it. (She doesn’t get too excited about cars) Our process of buying a new car went smoothly this time, because we had decided how we were going to decide. I recommend you and your team do the same. It will prevent violated expectations.

Keep a fresh start fresh
Most of my time is spent building top-producing teams. One of the most fun parts of my job is when I get to work with a fresh new crew eager to excel. Last week I was with such a group:
It was a team meeting, and two of the members were discussing how they can better communicate with one another. Based on their positions, much communication and coordination was needed between them. As they talked they came to a sticking point. One person was upset and felt she had been left out of the loop. The other person tried to explain himself, and soon you could feel friction in the air. We all know what happens when this occurs: Each person stops listening and thinks about the way they will respond to defend their position. Fortunately, the two people recognized the danger, and brought the conversation back to a safe place: One person said, “Jill, I am not trying to make you feel bad or neglected. My goal is to seek your help. I am having a challenge, and I believe if we can talk through it, we can create a plan that makes our jobs easier for both of us.”
From this point, then went on to solve the problem, and created a “win-win” solution. This action buried any possible frustration or resentment, and the two team members were back on track working side by side.
Look what happened here: These two new employees had a conflict and they resolved it right away. They did not allow time for the problem to fester. That is smart. Unfortunately, not all teams are this adept. Comments are made and things are said. People react or shut down. Frustration and resentment sets in. Ten years later, people still remember and rehash how they were hurt, and team performance suffers forever. In the meantime, they have robbed themselves of the chance to have a positive, fully-engaged and productive team.
The well-kept secret of championship teams
In the summer of 1998, I was suddenly thrust into the role of managing a little league team consisting of kids ages 9 & 10. If I hadn’t accepted the job, my son’s team would have been broken up. I said yes.
As we began with the season, I held a meeting with the parents. I said, “I don’t know much about baseball, but the assistant coaches that surround me do. I do know a little about leadership. Some say that it is not whether you win or lose, you just need to have fun. Others say winning is everything. I’ve got some good news for you…we are going to have fun and we are going to win!”
As I began my coaching, I kept clearly in mind the “secret sauce” that makes a winning team: Building Structural Tension. Structural tension means that each team member is driven by supporting their fellow team member, not the boss. That means that team members encourage one another and don’t put each other down. It also means that they trust and respect each other enough to hold each other accountable. If someone in the outfield is daydreaming, it is fair game to say, “He Steve. Wake up.”
In 2016 the Chicago Cubs won the World Series. They had structural tension. Recently, Athletic magazine wrote an article about David Ross, the Cubs back-up catcher that year. He was a seasoned pro enjoying his final year in the Majors. He would strongly encourage his teammates, and he also would comment when they were falling in to bad habits. They loved him! He knew that top-performing teams have a pact to keep each other on task.
Now back to my little league baseball team: We finished the season 15-3!