I would like to talk about something that I am not an expert on. It is also very important. (Don’t hang up yet!).
All of my clients have websites, and they want to create and keep new customers. When my customers talk about their websites, many are becoming concerned about their analytics. Hits are down, and time spent on the sites is less. What is going on?
Even though I am not an expert, I know a good one. Here is what I have learned: In additional to Google search, we need to consider other ways people are searching – especially AI. As I understand it, a Google search focuses on key words. AI is more tuned to questions we ask. For example:
Search word – HVAC repair
AI: My furnace is making a squeaking noise. What might it be?
Companies that are relying only on search words are often missing valuable leads. My reason in writing this: I am observing a significant change in how people search. I suspect that many busineses are confused about what to do. Talk to an expert and determine how he or she will manage your website to capture additional leads. Such action could go right to your bottom line
