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“Can’t get no audience?”
Comedian Rodney Dangerfield immortalized the phrase, “Can’t get no respect”. One of the most common gripes I hear in the business world today is, “I can’t get an audience!” Voice mail, automated attendants, and social media have made it more challenging to get those face-to-face meetings we need to have quality sales conversations. So what can we do to get to our audience?
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Empathetic Listening builds Loyalty
Our unemployment rate is high. People are working more hours due to layoffs, more job complexity, and higher demands. A national Human Resource Group reports that 60% of people do not like their jobs. As Matthew Kelly points out in his book, The Dream Manager, “workers who are frustrated and resentful are not fully engaged. If they are only 60% engaged, they are only 60% employed.”
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Focus on the problem…not the personality
In the mid-50’s, Robert Johnson was looking for financing for what would become Ebony Magazine. As he went from bank to bank asking for a loan, he ran into one dead end after another. Then came the moment of truth: A bank loan officer told him that they did not loan money to people of his color. Rather than bristle or get defensive, he simply asked, “Who do you know that would be receptive?”. The fellow liked his approach, and even though he didn’t give him a loan, he recommended someone Mr. Johnson could talk to. Mr Johnson followed through, got the loan, and the rest is history.
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The “WOW” still works
With social media, internet marketing through websites, pay-at-the-pump, ATM machines, and voice mail technology, we can begin to think that the personal touch is not as important as it once was. That thinking can be costly. If we want to increase our client base and profitability, there is not shortcut: We have to deliver our product or service with excellence.
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Turning a conflict of wills into a combination of strengths
There is an old saying, “When two partners always agree…one of them isn’t necessary”. With all that has happened in the economy the past few years, entrepreneurism is on the rise. In many instances, the partner is a spouse.
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