Posted: December 3, 2020 | Categories: Sales, Self-Improvement

Several years ago I received a follow-up call in mid-December from a company that sells and installs carpets.  They had given me a quote earlier in the year, and due to some unexpected expenses I had set the quote aside.  It is important to note that the person calling was professional, likeable, and easy to talk to.  She made reference to the quote and wanted to know if I was still interested.  The timing of the call was perfect, and resulted in a $10,000 order.  I can’t say this for sure, but my hunch is that the woman calling was given a list of outstanding quotes, and they were doing an end-of-year cleanup.

Many sales professionals regard December as a poor month to sell. People are distracted by the holidays and less likely to commit to any purchase that is not a Christmas gift.  While this may be so, I have found that consistently top-performing sales people do well in December.  They want to set the table to “hit the pavement running” when the new year rolls around.  If you would like to increase your sales in December, here is an idea:

Write down all the accounts and contact people for those in these categories:

• Clients you are currently doing business with
• Clients you have worked with – but not for a while
• Outstanding quotes that have not been followed up on recently

After you have put together this list, commit to a block of time, and start dialing.  You will probably get one of three responses:

1. No longer interested
2. Interested, but not until after the first of the year.
3. Yes, I am interested now
4. Let’s just say that the woman that called me had a list of 100 names.  If my sale was the only one she made, that means she would have made $100 per dial.  That is s pretty good hourly wage!  Dig in to December!

Posted: November 18, 2020 | Categories: Leadership, Management

If you are the owner or manager of a business, the past 8 months have probably been extra stressful. One of the most abrupt changes we have all had to deal with is wearing protective masks.  Some people like them, others put up with them, and the rest despise them.  Many times, those who are resistant to the mask rule are not the most compliant.  When someone is defying the rule, we need to confront them.  If we don’t handle this confrontation well, we can create ill-will and resentment.  That is not good for productivity or turnover.  Here is an example of an instance where a boss needed to approach an employee about wearing their mask:

Susan is a lively, gregarious team member with a beautiful smile.  She hates wearing masks, so she decided to take hers off for a while.  Wouldn’t you know it?  The boss walked by.  He was upset, and approached her in a not-so-friendly manner.  Susan was hurt and resentful.

The next day the boss noticed the difference in Susan’s mood and countenance.  He called her into his office.  The first thing he did was apologize for the way he had approached her the day before.  Next, he showed empathy by saying, “These masks are awful!”  She sure agreeded with that.  The boss then went on to state the rule that he was obligated to enforce, and asked for her compliance.  She gave him her full compliance, and now wears the mask when she should.  The problem is solved.  My message to you is to remember the old saying, “approach in a friendly way” and do your best to understand the other person’s point of view.  It can increase team productivity and reduce turnover.

Posted: November 18, 2020 | Categories: Presentation skills

Have you ever heard someone make a strong statement and you said to yourself, “Boy, he/she really means that!”  How can someine be so convincing just by the way he or she says it?  Because it comes from the heart.  This is an embarrassing story, but here goes:

Many years ago, I was a participant in a class that focused on advanced presentation skills.  It was an intense, 3-day program that required class members to plan and prepare for 5 different types of presentations.  On the last day we gave our “Press Conference” style of presentation.  The camera was rolling.  We were given two questions:  The first question I answered was easy.  The moderator asked, “What would you say to those who might think that all you do is just for the money?”  I loved this question!  I cushioned my response, after which I proceeded to dominate the dialogue with my perceived credibility and passion.  It felt great.

The next question I was asked dealt with a subject I really didn’t care about, nor did I know much about.  No problem.  I acted as if I did, and I really turned on the charm and sold the “sizzle”.

Afterwards we reviewed the tapes with a coach.  When I watched my response to the first question, I gave it a hearty “fist pump”.  I was at my best.

My response to the second question was quite the opposite.  I was slick, but not genuine.  It was sickening to watch.  I will never forget it.  Anyone could tell from my eyes, body language, and tone of voice that I was just giving  bunch of fluff.  I learned a lesson:  If I want to be credible and persuasive, I must always talk from the heart.

Posted: November 10, 2020 | Categories: Sales

If you are in sales, you know the most important thing you need to do:  Have as many sales conversations as you can with qualified prospects.  So how do we qualify prospects and which prospects should we be seeing the most?  Consider these four types of prospects:

1. Known need and willing to talk
2. Known need but not willing to talk
3. Unknown need
4. No need but willing to talk!

Prospect #1 sounds ideal, but we need to be careful.  They may tend to price shop.  Prospect #2 is good.  We just need to build trust and get them comfortable talking.  Then there is prospect #3:  This one is my favorite:  An unknown need.  Here is an example to illustrate:

Several years ago, I was doing some assistant coaching for soccer, and I was talking to the head coach.  In our conversation, we both talked about who we worked for.  As it turned out, I discovered Sam was the President of a large manufacturing firm that employed over 500 people.  When I talked about what I did, he said, “I’d like to meet with you at my office”.  We did.  As a result, I did a needs assessment, and when we were complete, we uncovered a serious problem he did not know he had.  I had help him discover it!  He was concerned, and asked, “Now that we know, how can you help us?”  We worked together, and he soon became my biggest customer.  When we helped him discover a serious problem he wasn’t aware of he turned to me for the solution.  Seems natural, doesn’t it?  Now you know why I like prospect #3.  Oh yes, how about prospect#4?  He or she is all yours!

Posted: October 27, 2020 | Categories: Customer service, Leadership, Networking, Sales, Team Building

Who is Coach “K”?  If you said “Duke University basketball coach”, you are correct.  For extra credit, what does the “K” stand for?  Answer: Krzyzewski (pronounced “sha-chef-ski”)

Dale Carnegie once said, “A person’s name is the sweetest sound in any language”.  If that is so, it is important we learn people’s names and remember them, even if they are difficult names to spell and pronounce.  In my 40 years of leadership training and coaching, I have found that people who put great effort towards remembering names are well respected.  Here is an example of how powerful this can be:

Yesterday I went to the hospital to give a blood sample for my rheumatologist.  As I was registering, I said, “I am here to give a blood sample.  If is for Dr. Geevarghese.  (Pronounced “Gee-var-geese”).  When I said that, the receptionist and her assistant stopped and stared with their mouths open.  Then one of them said, “This is the first time someone has said the doctor’s full name and procounced it correctly.  Everyone says “Dr. G”

It is my assumption that Alex Geevarghese is just as proud of his name as someone named John Smith.  With that in mind, I make my best effort to remember names.  I find that doing so shows respect and helps build trust.

If this sounds trivial, here’s another example for you:  A few years ago I was coaching someone who worked with people from the country of Laos.  The name of one of his co-workers was extremely long with many syllables.  None of this person’s co-workers knew how to pronounce his name.  It was too much work.  They just called him “Nick”.  My client was determined to learn Nick’s name, and he did  The next time he saw Nick, he said, “Hello _____  _______”  Tears came to the man’s eyes, and he said, “You are the only person here who has taken the time to learn my name.  Thank you so much” Lesson learned:  We need to make a full effort to learn and use names – even if it is challenging.  Take the challenge!