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If you hate prospecting…you’ll love this
Most sales professionals are probably familiar with prospecting, asking for referrals, and cold calling. What if there were a way you could eliminate those activities and focus your time on receiving and taking care of customers rathering pursuing them? In my 40 years of coaching, I have actually worked with clients who are so good at attracting clients they didn’t need to seek them. The good news is all these folks achieved this by doing the same four things:
#1 Respond promptly. We like doing business with vendors who are eager to do business with us. Have you ever walked into a store and had to wait a while before you were even acknowledged? Establishing a reputation of quickly responding to people shows that they are important.
2. Product delivery. Whatever product or service we provide, deliver on time with excellence and “WOW”!
3. Show a genuine interest in your clients and what is important to them. Do we know? Are they a sports fan, and super Dad or Mom, do they have a hobby or like to travel/
4. Read voraciously. This piece is most commonly overlooked. Those in the top 3% read a lot. There is no shortcut here. Avid readers “know their stuff” and the “latest”. If we don’t, we can lose respect.
The folks I know who consistently do this are almost always in the top tier. They don’t ask for referrals…they EARN them.

Get the strongest start to the new year
Jim Rohn was an entrepreneur, author, and motivational speaker who became a world-wide expert on personal development. He started as a high-school dropout. In his early 20’s he hired a mentor, Earl Shoaff. One of the first questions Mr.Shoaff asked him was how many books he read a year. The truth was, he read very little. “That’s not a good answer!”, Shoaff said. From that point on, Jim Rohn decided that he would be an avid reader. His mentor knew the truth: High achiever’s read a lot!
Over and over again I find this to be true. Think of the most successful people you know in this business world: Most likely they read whenever they get the chance. When they are driving, they are listening to books or some other form of audio education.
I was reminded of this truth just this week. A client of mine reads constantly. While reading in a spare half hour while waiting for his car to be serviced, he re-acquainted himself with an important management practice that he was falling short on. After further thought, he realized that his management practice of holding a 15-minute team meeting each morning needed to be revived. He remembered that his team was most productive during the COVID outbreak. This daily habit was a critical factor. He began this week with absolute confidence that bringing these meetings back will help lead them back to peak performance.
Bob is an avid reader and he knows the payoff of keeping up with his reading. Are you keeping up with your reading? Are you reading enough? With the New Year about to be started, what is your reading commitment?

The secret to maximum employee engagement
It may not surprise you to hear that an estimated 60% of workers do not enjoy their job. When I think of that, it makes me sad. It also reminds me that we are all unique individuals right down to every cell in our bodies. It is quite likely that every day there is an opportunity to use one of our gifts. The problem is sometimes we can get lazy and we say, “I don’t see my name on it.”
Many decades ago, Brian Tracy, professional trainer and author, identified these criteria to help us uncover and cultivate our special talents. Here are his key points:
8 Ways for you to identify and determine your special talent and what you are uniquely suited to do:
- You will always be the best at something that you love to do. If you could afford it, you would do it without pay. It brings out the very best in you, and you get a tremendous amount of satisfaction and enjoyment when you are engaged in that particular work.
- You do it well. You seem to have a natural ability to perform in that area.
- This talent has been responsible for most of your success and happiness in life up to now. From an early age, it is something you enjoyed to do and you got the greatest rewards and compliments from other people.
- It is something that was easy for you to learn, and easy to do. In fact, it was so easy to do, you forgot when and how you learned it. You just found yourself doing it easy and well one day.
- It holds your attention. It absorbs you and fascinates you. You like to read about it, talk about it, and learn about it. It seems to attract you like a moth to a flame.
- You love to learn about it, and become better at it all your life. You have a deep inner desire to really excel in this particular area.
- When you do what you are ideally suited to do, time stands still. You can often work in your area of special talent for long periods without eating or sleeping hour after hour because you get so involved in it.
- You really admire and respect other people who are good at what you are most suited to do. You want to be like them and be around them, and emulate them in every way.
If you can take time to answer these questions, this should lead you to the things you do naturally well, and enjoy doing. Find a way to weave your strengths into your work. Then go through the same exercise with those who report to you.