Early in my career, I worked for a leadership training company. One of my responsibilities was sellling training. I would set up 1/1 meetings with the decision-makers to determine their needs and look to uncover areas where we could make them more profitable from improved team performance.
I remember one of my sales calls that taught me a valuable lesson; When I am on a call, it is my responsibility to manage my time AND the decision-maker’s I am talking to. Here is how the call went: The boss and I had agreed on a 1-hour meeting. That was fine. I began my asking questions designed to discover what he needed and why it was important to him. The conversation was going well. He was engaged and on a roll. When we came close to the end of the hour mark, I continued to let him talk (not wanting to interrupt). He ran 15 minutes over our agreed upon time. No problem, right? Since he was talking it didn’t make any difference, right? WRONG! We manage the clock. We scheduled a follow-up meeting and he criticized me for running longer than we agreed to. But,but,but…Sorry, it was my fault.
As you can imagine, that hurt a little bit. I asked my mentor for advice. The advice he gave me I never forgot and alsways used. Here is what he said:
“Steve, if you agree to a specific meeting length and you get to the end and they are still rolling, stop and say, “Jake it sounds like we have found an area where I believe I can help you. We are currently at the end of the tme we agreed upon for this meeting I have allowed some extra time if you would like to continue. Otherwise, we can set a follow-up meeting and continue this discussion.”
I remembered Joe’s advice and from that time on, I did not have the problem again, and the quality of my calls improved.
